4.25x10.5" 32 pages. Each page illustrates in bright, reflective colors the selected winning entries of "The 3rd Annual Scotchlite Highway Display Competition." The booklet is sponsored by the "Scotchlite" company. Each page shows bright examples of various highway advertising using the reflective advantage of the Scotchlite product. Each sign has accompanying text explaining the advantages of their highway displays. Companies include Oldsmobile, Cadillac, restaurants, hotels, beer including Miller, Pabst, Gennessee, Esso Gas, Pan-Am Gas and others. Lt. surface dust to covers. Comes with 3x4" unused adhesive swatch of "Red Orange Fluorescent Scotchcal Brand Film." Interesting. Fine.