3" tall, double-sided superb color die-cut celluloid of a saluting soldier with rifle. His belt names "Coney Island" and his sash names the roller coaster "ZIZ". This is one of five designs we've seen with the same text and all others had a tiny hole at the top of the head to be used on a moveable stickpin or with a string tag as fastener. Feltman's opened in 1897 as a tiny beachfront stand but expanded to tout itself as "The World's Largest Restaurant" at the corner of Surf Avenue and West 10th St. in a huge octagonal building with the name of its roller coaster "ZIZ" as a giant sign atop the building. Feltman's was comprised of multiple restaurants serving hot dogs, invented by Feltman himself, to seafood and steak dinners. While much less terrifying than today's monster coasters, ZIZ was just as popular. Exc. Scarce.