1.25" w/back paper by W&H and larger text reading "Philadelphia Office/608 Betz Bldg." Both versions of this button read "It Pays To Go To Atlantic City/The Ideal Convention Resort." On one version Neptune rides a shell boat being pulled by seahorses. On this version he holds his trident and the lower portion of his body has octopus-like legs as he rises from the ocean. Extreme lower edge has three barely visible tiny gray marks of no consequence. Exc. Rare. Plate example from Collectible Pin-Back Buttons Book, section Amusement Parks #10,  and comes w/Hake's COA.